Lex Lyon Opens New Marketing and Branding Company

Business Expert Lex Lyon Establishes The Lyon Company, Offers Marketing and Branding Solutions

LA JOLLA, Calif., Dec. 18, 2014 /PRNewswire/ — Lex Lyon, creator of San Diego in a Box, the private convention bureau, and a longtime fixture in San Diego's Hospitality and Event Industries has opened a marketing and branding consultancy, focusing on new and established companies in need of marketing and branding solutions.

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"For the past six years, I have been advising clients of SCORE, a resource of the Small Business Administration, in how to successfully promote their businesses," said Lyon. "I have specialized in working with entrepreneurs and small businesses in manufacturing and service provision; assisting with the adoption of new marketing plans and the freshening of existing branding strategies.  I have helped well over a 100 new and existing San Diego companies to be more profitable. The Lyon Company is a vehicle that will allow me to work with companies in greater depth than I have been able to in the past."

The Lyon Company has formed an alliance with Brand Focus LLC, an independent marketing and brand communications practice with expertise in consumer, B2B, medical products, hospitality, healthcare and investment and legal services. Brand Focus LLC founder Tom Davis, is a four-time recipient of the internationally recognized ReBrand 100 Global Award, the highest recognition for brand rebuilding and redesign in business.

Lyon has been a well-known figure in the San Diego hospitality industry for 40 years. A graduate of the University of Pennsylvania's Wharton School of Business, Lyon was the Director of Sales of the Hilton Hawaiian Village, at the time the third largest hotel in the world, and the opening Director of Marketing for The Hotel InterContinental, which today is The Marriott Marquis & Marina adjacent to the San Diego Convention Center. Lyon also was the owner of the legendary event company, Enjoy California Enterprises.


Lex Lyon